Customer Relationship.............?

Question

Do you agree or disagree with the following text...

'A customer relationship forms as the result of a number of individual customer service transactions. Good customer relationships are important to a service provider because it is generally cheaper and easier to do repeat business with an existing satisfied customer than it is to find a new one'

My head is not working at the moment, and i don't really understand the text :-|

Is that something to agree with or disagree with? Also how would you describe customer relationship...

Only answer if you are going to be kind and help me out...

Bless You

Answer 1

I absolutely would agree with that. It costs lots of money to gain new customers, while losing one can occur with only one mistake. A good customer relationship will sometimes preserve you for an error or two, but consistent errors will mean they're gone. It does take repetitive satsifaction to build a good customer relationship because the customer, if not happy, can always go to the competitor.



I really don't see how anyone could argue against this statement, anyone with any business sense or knowledge of customer retention and cost of gaining new ones, but someone might?



I would describe customer relationship as an ongoing set of business transactions where the customer will decide whether to become a loyal customer to this company or go elsewhere.

Answer 2

I agree, as if you think about when you contact an organisation or business and they are unhelpful and uncooperative, then you get mad and keep phoning back until you are satisfied loosing them money in time by being on the phone, and you would not give the any more business in the future.

If you phoned a company and the customer service was friendly, polite, helpful, satisfying, then you will not keep bothering them because the issue is dealt with and you would feel confident with using their business again.

Where as if they had to find new customers it would cost a lot more money and effort in finding the customers, and promoting the business.

That's what I think anyway.

Answer 3

I don't think one is worse the other they are both using each other to get what they want. The stripper wants the customers money and the customer wants a lap dance. Me personally I don't see the point in people giving their money away to a stripper just for lap dance or because she has a nice body. I work hard for my money & could certainly find a better use for it but gentleman's clubs are a VERY profitable business.

Answer 4

I agree with the text. New customers who are not familiar with the business usually take more time to service and can sometimes be harder to satisfy.



By contrast, repeat customers come back because they are satisfied, and because they are familiar with staff (owner(s)) in a small business are more likely to be more easy to please if there is a problem.

Answer 5

Hi Precious



I would agree, its a good statement, customer relationships are gleaned from many customer client dealings not just one. this helps retain customers and is cheaper that marketing costs to get a new customer. always be great to your customers every time, even when they are wrong.



There is no question to answer, you are supposed to read it and make sure you adhere to the advice in the text.

Answer 6

I would agree.



It's cheaper to have good relationships with your customers who will come back and provide more money to your business than it is to waste money on marketing that may not work.

Answer 7

Yes you can agree or disagree with that statement, I can see it making sense in a retail industry but not one that involves food or drink (my area of expertise) as if you were working in a bar then it wouldn't make good Business sense to sell beer to regular customers cheaper. i think it makes more sense between wholesalers and retailers as repeat customers keep your business going, and they are more likely to come back again, and you can offer products that are mass ordered slightly cheaper to encourage a repeat transaction,



I hope this makes sense to you as its very late and im getting tired! ;-)

Answer 8

Agree! It's basically saying that if you treat your customers well then they'll keep coming back. If you treat them badly then you'll need to keep finding new customers each time to keep yourself in business.

Answer 9

Well what its saying is, make sure your existing customers are happy as they are easier and cheaper to keep happy than canvassing for new ones.

Answer 10

agree. it costs less to keep a person coming back than to convince someone to shop/do whatever with you.